The introduction of m tickets is proving popular with a steady stream of new customers with many now using the facility every week. Having your bus ticket on your phone was a new concept for us but with the number now using them we are looking at ways we can make more ticket products available.
The feedback we are getting is that our customers like the convenience of being able to buy the ticket at anytime whilst not having to worry about carrying cash. It also makes it easier for Parents to buy there child's ticket in advance and avoids bus money going missing!
So far we have only tried a few ticket products but with the great feedback recieved we have decided to gradually make all tickets available as m tickets. Next month we are going to introduce our new BUzz term card and 10 trip.
Have you used m tickets? Let us know how we could make it better.
Thursday, 19 July 2012
Friday, 4 May 2012
Service improvements
It's been a bit quiet at premiere towers. No big launches no exciting news so we spent some time looking at how we can improve things for our customers.
This week has been spent preparing everything for the changes to the nottsbus services, red 8 and the new red 3. We are getting into quite a routine with service changes but it's always exciting to see everything coming together.
The new website was also launched this week. We have tried to keep it simple and easy to use. We made the change as it allows us to update the site ourselves and keep everyone up to date.
Mobile ticket trials have gone well and the main benefit seems to be convenience. We see the main challenge with this being people trusting the process and we will spend some time on this next week.
This week has been spent preparing everything for the changes to the nottsbus services, red 8 and the new red 3. We are getting into quite a routine with service changes but it's always exciting to see everything coming together.
The new website was also launched this week. We have tried to keep it simple and easy to use. We made the change as it allows us to update the site ourselves and keep everyone up to date.
Mobile ticket trials have gone well and the main benefit seems to be convenience. We see the main challenge with this being people trusting the process and we will spend some time on this next week.
Friday, 6 April 2012
#premiereprogress
It's been a busy last few weeks. We have hit our fair fares target for number of passengers. We have introduced m ticketing and we now run a service to east midlands airport.
By hitting our target for passengers we have been able to freeze our fares until at least July. We strongly felt that by keeping our fares as low as possible we could grow the number of passengers on our services. Part of the fair fares experiment is our ten trips for ten pounds offer. We wanted to encourage people that might be thinking about leaving the car at home to give the bus a chance.
Our m ticketing allows us to offer all our unlimited travel tickets as a paperless tickets. So far the trials have gone well and everyone seems happy with the simple process for buying. Whilst probably not right for everyone we hope that some people will find it a more convenient way of buying tickets.
Our red flyer service to the airport (redflyer.co.uk) has now taken off. Early passenger numbers have been encouraging and the support from staff at the airport has been fantastic. Our drivers are really enjoying working on what is out first commercial coach service. Hopefully the first of many.
Lastly we are currently carrying out trials on something that will be of real benefit to our passengers. More news soon
By hitting our target for passengers we have been able to freeze our fares until at least July. We strongly felt that by keeping our fares as low as possible we could grow the number of passengers on our services. Part of the fair fares experiment is our ten trips for ten pounds offer. We wanted to encourage people that might be thinking about leaving the car at home to give the bus a chance.
Our m ticketing allows us to offer all our unlimited travel tickets as a paperless tickets. So far the trials have gone well and everyone seems happy with the simple process for buying. Whilst probably not right for everyone we hope that some people will find it a more convenient way of buying tickets.
Our red flyer service to the airport (redflyer.co.uk) has now taken off. Early passenger numbers have been encouraging and the support from staff at the airport has been fantastic. Our drivers are really enjoying working on what is out first commercial coach service. Hopefully the first of many.
Lastly we are currently carrying out trials on something that will be of real benefit to our passengers. More news soon
Friday, 2 March 2012
Fair fares - momentum building
We are seeing strong support for our #fairfares campaign. With support coming from all areas of the community we really feel that the momentum is starting to build.
Our holiday and fairfares roadshows are being well received with people keen to talk to us about our fresh ideas on bus and coach services.
We are starting to distribute our fairfares keyrings. Keyring holders who follow us on twitter will be the first to be able to take advantage of our flash sales.
The main theme of our campaign is that with more customers we can maintain our low prices in the face of rising costs. We don't want to be going to the same customers and asking them to pay more.
We are always looking for new ways to promote our campaign and if you have any thought on this please let us know.
Our holiday and fairfares roadshows are being well received with people keen to talk to us about our fresh ideas on bus and coach services.
We are starting to distribute our fairfares keyrings. Keyring holders who follow us on twitter will be the first to be able to take advantage of our flash sales.
The main theme of our campaign is that with more customers we can maintain our low prices in the face of rising costs. We don't want to be going to the same customers and asking them to pay more.
We are always looking for new ways to promote our campaign and if you have any thought on this please let us know.
Sunday, 5 February 2012
Fair fares - More passengers, lower price?
After spending a few days away we inevitably had to use buses. Everyday we had to use bendi buses, the buses were free but each day we had to stand up. Not an issue but what if this was our daily commute?
How much would you be willing to pay if you had to stand up everyday?
Should paying a fare guarantee you a seat?
How much would you be willing to pay if you had to stand up everyday?
Should paying a fare guarantee you a seat?
Friday, 27 January 2012
Fair Fares
An interesting day today reviewing our network. One of the main talking points centred around fare increases. We have been under increasing pressure due to insurance and fuel costs to increase our revenue to absorb these costs.
Inevitably there was the discussion around increasing fares and reducing costs. We do not like to increase our fares as this penalises the people that support us in what is a very difficult time. The only way that we can reduce the costs would be to reduce the timetables that we operate.
Then we had a bit of a Eureka moment. Rather than do either of those things what we really needed was to encourage more people to use our buses. If everyday each bus had an extra 10 people then we wouldnt need to increase our fares.
With the onus now on us we have decided that we will make a commitment that we will not increase our fares for the next 3 months. In that 3 months we will do everything possible to encourage those extra people to use our buses.
We hope that our customers will help us with this campaign which we are going to call #fairfares.
The progress of our campaign will be kept up to date on twitter and Facebook.
Any suggestions on how we can achieve our fair fares target of 10 extra passengers a day per bus will be very welcome.
Inevitably there was the discussion around increasing fares and reducing costs. We do not like to increase our fares as this penalises the people that support us in what is a very difficult time. The only way that we can reduce the costs would be to reduce the timetables that we operate.
Then we had a bit of a Eureka moment. Rather than do either of those things what we really needed was to encourage more people to use our buses. If everyday each bus had an extra 10 people then we wouldnt need to increase our fares.
With the onus now on us we have decided that we will make a commitment that we will not increase our fares for the next 3 months. In that 3 months we will do everything possible to encourage those extra people to use our buses.
We hope that our customers will help us with this campaign which we are going to call #fairfares.
The progress of our campaign will be kept up to date on twitter and Facebook.
Any suggestions on how we can achieve our fair fares target of 10 extra passengers a day per bus will be very welcome.
Sunday, 22 January 2012
Red Flyer
It's happening East Midlands Airport to Nottingham every hour. Usual premiere fares. Date of launch tbc. Please spread the word as we understand many people were worried they would be unable to get to work from Clifton
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