The introduction of m tickets is proving popular with a steady stream of new customers with many now using the facility every week. Having your bus ticket on your phone was a new concept for us but with the number now using them we are looking at ways we can make more ticket products available.
The feedback we are getting is that our customers like the convenience of being able to buy the ticket at anytime whilst not having to worry about carrying cash. It also makes it easier for Parents to buy there child's ticket in advance and avoids bus money going missing!
So far we have only tried a few ticket products but with the great feedback recieved we have decided to gradually make all tickets available as m tickets. Next month we are going to introduce our new BUzz term card and 10 trip.
Have you used m tickets? Let us know how we could make it better.
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